http://ppcplayground.com SEM Information And Experiences Fri, 12 Dec 2008 00:03:39 +0000 http://backend.userland.com/rss092 en In an announcement today on the official Google Adsense blog it was announced that they will be opening up and extending the Adsense feed for domains to all website publishers. This will allow anyone regardless of domain portfolio size to monetize thier domain inventory even for undeveloped domains. From the ... http://ppcplayground.com/general/google-extends-adsense-for-domains-to-everyone/   Domain Names & SEO Domain names are a valuable part of your business and web presence. Most of the time people tend to view domains as a branding tool and overlook the SEO potential that the right domain can deliver. Domain name selection should be considered an important part of your ... http://ppcplayground.com/domains/domain-names-and-seo/ Yahoo has implemented a cool music listening feature as a result of their partnership with Rhapsody. Now users will be able to do all ... http://ppcplayground.com/yahoo/yahoo-music-previews/ The Google quality score has recently undergone some changes to make it more accurate and provide users with higher quality advertisers. ... http://ppcplayground.com/google/quality-score-changes-in-google/ So your thinking off using a second tier search engine to drive some extra traffic to your site at a cheaper rate and get more conversions right...well kind of but before you jump into it and start bidding on hundred or thousands of keywords lets take a step back and ... http://ppcplayground.com/general/the-other-guys-2nd-tier-ppc-search-engines/ In a recent attempt to clean up the traffic and help the cpc and conversion of clients, yahoo among others have began to cut down drastically the ability to practice arbitrage with their feed. In an email I recieved a week or two ago from ParkingDots, they informed me that Yahoo ... http://ppcplayground.com/general/yahoo-pulls-parking-feeds/ It appears that .mobi has settled in the case of music.mobi. After a long brewing debate and absurd proposals from .mobi, they have finally given the antics a rest and handed the domain over to the auctions original domain winner. For more information about the .mobi story check out this ... http://ppcplayground.com/general/mobi-settles-musicmobi/ According to an email from Yahoo Search Marketing, minimum bids are no longer fixed at $0.10. This could be due to a improved ad network since Yahoo has taken great measures to begin fighting arbitrage traffic. I think this is a great step for Yahoo to take. Google already allows ... http://ppcplayground.com/yahoo/yahoo-lowers-minimum-bid/ It seems that Yahoo is pulling the plug on its domainer's or parking companies that are performing what is known as arbitrage. Arbitrage is the process of buying a domain based on the keyword you wish to advertise for and parking it or hosting publisher ads, while at the same ... http://ppcplayground.com/yahoo/yahoo-delivers-knockout-to-arbitrage/ Earlier this month VoIP launched RazrClick a Pay Per Call advertising service. Now for those of you who may not be familiar with pay per call, it is a form of advertising similar to PPC with the exception that with Pay Per Call the advertiser will actually get a phone call. This is basically how ... http://ppcplayground.com/general/voip-inc-launches-razrclick/